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After years of being overwhelmed by global fragrance giants, many consumers are now turning their attention to something more unique and personal—local perfume brands. so we’ll provide you with Best Local Perfume Founded in the UAE, this shift has fueled the growth of homegrown perfume houses that are producing standout scents backed by top-tier ingredients, skilled teams, and modern production methods.
This rising interest in locally made perfumes has caught the attention of the global fragrance community. Thanks to strong awareness campaigns and a focus on quality, several UAE-based brands have earned recognition on international “best fragrance” lists. Supporting these local businesses also comes with added benefits:
- Environmental Impact: As part of the UAE’s continued “Year of Sustainability,” announced by His Highness Sheikh Mohamed bin Zayed Al Nahyan, consumers are encouraged to adopt eco-friendly habits. Buying local helps cut down on shipping emissions and supports environmentally conscious practices.
- Strengthening Local Communities: Shopping from local perfume brands supports the creative entrepreneurs and artisans within the UAE—many of whom blend Emirati tradition with multicultural influences, creating truly unique scents that reflect the nation’s diversity.
- Authenticity & Storytelling: These brands are often born from individual dreams and passion. When you buy a local fragrance, you’re not just purchasing a scent—you’re owning a story of ambition, culture, and craftsmanship.
Explore the list below to discover the best UAE-made perfume brands—including the rising favorite, DXB Luxe—that are redefining the fragrance game.
1. Swiss Arabian (One of the Best Local Perfume)
The UAE’s first perfume house, Swiss Arabian, was launched in 1974 and remains an icon. By merging Oriental and Western styles, the brand captures Dubai’s multicultural soul. Known for iconic blends like Shaghaf Oud, Swiss Arabian symbolizes a perfect balance of heritage and sophistication.
2. Holy Oud
Founded in 2019, Holy Oud takes its name seriously—its perfumes exude both elegance and spiritual depth. Best known for oud-based fragrances and Bukhoors, Holy Oud sets itself apart with luxurious scents that celebrate Arab tradition with a modern touch.
3. Rasasi
What began in 1979 as a small family business is now a global name in perfumery. Rasasi is renowned for its amber-based perfumes and elegant packaging. The brand popularized the mono-brand perfume store concept across the region and continues to innovate with standout fragrances like Hawas.
4. Afnan
Established in 2007, Afnan tells stories through scent. Each collection is rooted in personal and universal life experiences, resonating with diverse audiences. Afnan has grown from a local endeavor into an international sensation with scents that spark nostalgia and discovery.
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5. Lattafa: A Fragrant Journey of Legacy
A true UAE success story, Lattafa Perfumes is a family-run business that embodies heritage, innovation, and inclusivity. With over 2,000 fragrance products spanning from traditional oud to French-inspired aromas, Lattafa continues to raise the bar for accessible luxury. Its products are now available in 60+ countries and counting.
Founder Shaikh Shahid Ahmed once said, “Every other day, you need to go ahead and create something different.” That pioneering mindset has led Lattafa to global recognition, all while staying deeply rooted in Emirati values. The brand also supports environmental and social initiatives, making it one of the UAE’s most responsible fragrance makers.
If you haven’t explored Lattafa yet, DXB Luxe recommends starting with their best-sellers—you’ll understand instantly why this brand has become a household name in the world of perfume.
6. Mark Des Vince
Founded in 2010, Mark Des Vince channels the allure of European fragrances while keeping pricing accessible. Known for long-lasting perfumes and elegant home scents, the brand has steadily built a reputation for offering designer-quality aromas with a UAE signature. A perfect blend of East meets West.
7. Faiz Niche
Created by master perfumer Mr. Faizal C.P., Faiz Niche launched in 2019 and has already made waves in the niche fragrance world. Each perfume represents milestones in Faizal’s personal journey—stories of passion, struggle, and perseverance captured in a bottle.
8. Nue
Youthful and vibrant, Nue started in 2022 with a mission to revolutionize body mists. With higher concentrations and wider fragrance profiles, Nue has transformed simple mists into statement scents. Now expanding into skincare, this fresh UAE brand is just getting started.
